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Digital Marketing

Our honest and transparent digital marketing work speaks for itself. We deliver a personal, passionate & tailored service to each and every one of our clients, big or small. We strongly believe that there’s no merit in a ‘one-size-fits-all’ approach to SEO, Content Marketing, Social Media or SEM. Our digital marketing methods are innovative and always anticipate the intent of your customers and search engines.

If you want clear, honest and tangible results online with the opportunity to learn how they’re achieved then get in touch now to see how we can help.

In today’s connected era, your website is the first stop for anyone interested in your business. It’s essential that your site grabs a visitor’s attention and doesn’t let go. Our UX and UI specialists don’t just create websites, they provide an effective user experience. We design fast-loading, responsive websites tailored to your business needs.

Our web design team knows their UX from their UI. By combining best practice web design principles with the latest technology, we create pixel perfect websites that deliver cutting edge functionality wrapped in beautiful, responsive design – we like to measure our web design not only by how it looks but also by how it works. That said, our designers are completely in-tune with the current trends in web design and apply them daily.

Whether you’re looking for a straightforward informational site or a completely tailored e-commerce solution, our design team, backed up by a small army of developers, writers and digital marketing specialists, will create fast-loading responsive sites that enhance your online presence.

Today, web content is king and is an essential tool in moving your site up the search engine rankings. Our SEO wizards will optimise and fine-tune your site and content to help your business reach its full online potential.

In today’s global marketplace, your website is your showroom and it’s open 24/7.

Your company website is the hub that provides the foundation for all your online marketing and advertising activity. It’s the one place where your customers can find out everything they need to know about your business, products or services. A website makes your business accessible, credible and most importantly, visible to potential customers. A good website, brimming with quality content gives your visitors a great experience and keeps them coming back for more.

Given that there are more websites online than ever before, it’s never been more important to stand out from the crowd. We design and build websites that make sure you do just that.

We can produce e-commerce interfaces that drive sales, brochure and lead generation sites that will

maximise conversion, and mobile responsive platforms that will

simplify the user experience.

WE KNOW THE VALUE OF RESULTS

The measure of a site’s design success cannot be made on aesthetic value alone. There’s an irrefutable link between a functionally designed website and its ability to drive results for a business. We create digital interfaces that foster commercial success. We take the time to understand your marketing objectives and create a flawless user experience that generates increased conversions, more sales, and growth for your brand.

WE DON’T HAVE TIME FOR STOCK-STANDARD WEB TEMPLATES

We won’t insult you with run-of-the-mill web templates. Your website needs to be as individual as your brand. WME offer inspired design services that play to the strengths of your business. We’ll tailor your digital presence to reflect your brand strategy.

YOU’LL ALWAYS HAVE ACCESS TO YOUR SITE

We know it’s important that you have the capacity to change your site as your business grows. Once your site is setup, our streamlined content management system will allow you to add and remove content at your own will. This will make it easy for you to maintain and alter your site without having to consult us.

SEO gets your website discovered online. SEO (Search Engine Optimisation) is the process of optimising your business’ online presence for search engines.

Our SEO experts and consultants create search marketing campaigns that use solid, proven optimisation strategies with both users and search engines in mind. We play the long game – with the goal of getting your company’s website ranking on the first page of the search results and getting the right target audience to your website. Good visibility, content and branding will provide credibility and brings your business targeted traffic.

While SEO may seem like alchemy to the uninitiated, our part art / part science approach yields measurable results.

We offer E-commerce SEO , national SEO and local SEO services.

Our SEO specialists and consultants create campaigns that use solid, proven search optimisation strategies with both users and search engines in mind. We play the long game – with the goal of getting your company’s website ranking on the first page of the search results for your industry. Good visibility and branding will provide credibility and brings your business targeted traffic.

Whether you’re an e-commerce, regional, small or international business, we have SEO services to help you reach your target audience.

Contact us today to find our more about our SEO services.

As a business owner, growing your company is challenging. In this modern digital landscape, how do you get your products or services in front of potential customers?

Today’s crowded and saturated marketplace is highly competitive and it’s no longer enough to rely on a website with a pretty interface to turn leads into conversions. Your business growth is dependent on being highly visible to Google and other search engines, because where you’re ranked changes everything. Search engines are the tools that your audience use to search for information and guidance online. Algorithms attempt to understand your website and its content to better serve the people making these searches.

Given how the Internet has evolved and our browsing behaviour with it, if people can’t find your business online, to them you don’t exist. This is how crucial SEO marketing is to your website and your business. An SEO strategy is now a necessity so that customers can find your business and your business can find success.

Search Engine Optimisation is highly technical, incorporating search engine bots, algorithms and indexing. The technology is constantly evolving, so it’s critical that your SEO strategy and SEO marketing are nimble and stay ahead of the latest developments and industry requirements.

We always ensure that our SEO products follow the latest best practices and requirements.

Our SEO Services Include:

  • Local SEO – Improve the visibility and exposure of your business to local customers in your area.
  • E-Commerce SEO – Get a better targeted audience to your online store.
  • Technical SEO – Ensure that search engines can completely understand your website – We include technical SEO in all our SEO products.
  • Keyword Research – We follow the latest best practices and chose keywords that will bring targeted traffic to your website. We don’t automate this.
  • Content Optimisation and Onsite SEO – We optimise your website’s pages to ensure it follows the latest best practices and get found by your target audiences.
  • Off-page: We keep your backlink profiles clean and create listings from safe and trustworthy websites.

BE SEEN, BOOST SALES AND BREED SUCCESS

PPC (Pay-Per-Click) is an advertising model that gets the right ad to the right person at the right time. PPC uses different search engines and platforms to market your offerings to a specific audience – from Google Search Ads to YouTube TrueView ads, the possibilities are endless. PPC advertising is a unique way to grow your customer base and generate sales.

PPC, or Pay-Per-Click, is an Internet advertising model.

It’s a way of using different search engines and platforms to market your products or services to a specific audience, but the advertiser only pays a fee when one of their ads is clicked on. Essentially, it’s a way of buying visits to your site, rather than earning those visits organically. This approach delivers targeted traffic to your site and means you don’t pay a cent until someone visits your website.

Competition for visibility in the search results is fierce. A comprehensive, well-executed PPC advertising strategy can accelerate the results you’re aiming for, enhancing your online visibility to your target market, bringing you more quality leads, more conversions and improving your ROI.

PPC also delivers immediate results – so it’s a great tool for launching and promoting new products or services – the advertising channels can stretch from Google Search Ads to Facebook Ads to YouTube TrueView, the possibilities are endless.

BaRRiL is a Google partner in South Africa. The programme was created to help small and medium-sized businesses who don’t have the time or resources to manage their advertising campaigns. Our team of PPC specialists will help you drive revenue through highly targeted traffic and help you reach your target consumer at the right time with the right ad. What’s more, you can set your budget to control costs, and any data gained from your PPC campaign provides insights for your other digital marketing channels.

With over a 100 billion searches made each month on Google alone, there’s no better time to integrate PPC into your marketing strategy. PPC in conjunction with SEO will work together to help you claim more real estate for your brand on the results page, boosting your visibility, your revenue and your business growth.

What to expect when you kick-start a Google PPC management campaign with BaRRiL

  • Define your target demographics
  • Position yourself in front of relevant consumers
  • Optimise your ad for location
  • Receive regular updates and reports
  • Work within a budget that suits you
  • Review your ad’s success based on tangible results

Best of all, our expert Google AdWords customer service team is here to provide help and support each step of the way.

SOCIAL MEDIA MARKETING AND MANAGEMENT

Social Media is the new word of mouth. The right messages, communicated in the right way will connect your audience to your brand and its personality. We create, curate and conceptualise content across multiple platforms, helping you build the foundation for authentic connections with your customers.

Word of mouth marketing has received a tech makeover and it’s called social media.

But today’s talk is all about follows, comments, shares, likes, tweets, retweets, adds, pins, posts, votes and mentions – thankfully, we’re fluent in social.

In today’s market, harnessing the power of social media is essential for growing your business and your brand. The truth is that you can’t afford to ignore it – it drives traffic, awareness, growth and revenue. Platforms like Facebook, Twitter, Google+ and Instagram have changed the way we search, shop and share. The immediacy of social media also means that you’ll know exactly what your customers are thinking, allowing you to interact and ultimately improve your goods or services.

This behavioural change means you need a considered social strategy to maximise your reach and amplify your voice. But it’s essential that your content aligns with your brand and your tone; everything must fit within your brand identity.

A carefully managed social media campaign can bring endless opportunities to your business, but it’s important to choose your channels wisely and integrate them into your wider marketing strategy. Don’t spread yourself too thin; it’s better to concentrate on fewer networks and do them well, with a consistent identity and tone. This in turn will spark conversations and genuine connections between your business and your customers.

While SEO is critical for traffic generation, social media can be just as effective for the growth and success of your business. Our social media managers will create, curate and conceptualise content to help you find the sweet spot between choice of platforms and messaging, driving traffic to your website and turning ripples into waves.

CONTENT

There’s no better way to tell your company story than by actually telling a story. In addition to our digital skillset, our content marketing experts are adept at generating longer-format content for your brand. In today’s world of short attention spans, any branded content must engage your audience from the get go.

Content is King.

Bill Gates may have coined the phrase over two decades ago, but it has since become a mantra religiously repeated by SEO practitioners and digital marketers around the globe. Content is what drives the Internet and it’s never been easier to become a publisher.

The media landscape has been transformed, digital channels and the proliferation of platforms and social networks have opened new ways to engage your customers. Today, businesses have an unprecedented opportunity to engage and connect with clients in more meaningful ways.

A social media presence is not enough; that’s why content marketing is quickly working its way to the forefront of all digital marketing strategies. Whether it’s text, video, imagery, infographics, surveys, webinars, blogs or podcasts – your content must be compelling and authentic. It also helps if it’s entertaining, useful and interesting to your consumers. High-quality content is a powerful way to market your business. What’s more, good content makes for great SEO and encourages customer engagement.

Adding video content to your landing page is a good way to increase conversions. Video encourages visitors to your site to stay longer; it will also improve your search engine ranking when optimised and promoted correctly.

Our content marketers skillfully produce dynamic content – from high production value videos and stills to beautifully crafted and optimised long-form copy. The kind of engaging content that has visitors spending more time on your website (and coming back for more!). The additional traffic will help generate more leads helping your business reach its full potential.

Reposition or expand your business to the online space

See further growth and returns when you shift or escalate your business to operate across a web platform with BaRRiL.

We believe brands that are well connected to their customers enjoy increased value, greater loyalty and improved acquisition. However, building a connected brand isn’t easy. If it were, more brands would be doing it. It takes a strong brand strategy and an equally strong plan to bring it to life. It takes access to data and insights that are essential to informed decision-making. It takes the right mix of disciplines to meet business needs while creating the optimum customer experience. And, it requires a holistic approach, using bought, earned, owned and shared media to create a fully integrated engagement plan. But, where to start?

Start with a plan

Some relationships begin with clients asking us for a campaign or technology solution. That’s a great place to start the conversation. But we won’t brainstorm a creative idea or push a single pixel until we’ve set ourselves up for success with a solid brand strategy and a fully developed engagement plan. That way, we know we’re all working towards the right business objectives and success metrics – established in consultation with your key stakeholders.

Strategy never stops

Meeting business objectives month after month takes follow-through. That’s why we don’t see strategy as a finite deliverable that ends the moment our creative teams starts creating. On the contrary, we’re just getting started. We’ll be there for you to provide brand strategy, engagement planning and customer experience design day in and day out to make sure you stay ahead of the digital curve.

It’s not about the channel

If it’s digital, we do it. And, we can help you plan for it. We’re channel agnostic – our only commitment is to help you build a connected brand while achieving your marketing objectives and driving ROI. To do that, we’ll create a recommendation based not only on deep knowledge of each channel, but on your overall brand strategy and existing traditional media execution. Together, we can plan, implement and measure campaigns across channels to maximise ROI.

Full-service strategy and planning

We offer a full suite of strategic and planning services to help you connect with customers, from evaluating brand strengths and weaknesses to understanding how and why audiences engage to establishing goals and tactics for each campaign.

Brand strategy

Evaluating, analysing and synthesising the personality and meaning of the brand to develop holistic strategic thinking.

Engagement planning

Identifying the right mix of touchpoints and communication channels to accomplish the business and brand goals efficiently and effectively.

Customer experience design

Developing plans for creating, curating, activating and managing content across bought, earned, owned and shared channels, using Hearst content and proprietary audience data where appropriate.

Our Digital Marketing Experts Help you find and Retain Customers.

Public Relations is a vital part of the communications mix. Whether you are addressing the media, analysts, investors, employees, government, staff or influencers, in today’s global economy, you cannot afford to ignore key stakeholders. Crafting and communicating the appropriate message is integral to business success and we are the experts.

Public relations is a core speciality of the BaRRiL team. With our extensive experience of the media and strong relationships, we are dedicated to delivering smart communications strategies which deliver actual results.

Our PR programs and campaigns all have the same ingredients: great storytelling, multiple tactical layers, dedication, extensive media relations, and an innovative approach. Getting noticed and staying top of mind in today’s fast moving world takes more than a one-off media release or a short-lived Twitter spike.

By creating long-term strategies that include harnessing the proven power of traditional PR with the influence of social media, we help leading and emerging organisations raise their profiles, establish their identities, launch new products, promote their services and drive growth. We develop unique strategies and programs for every one of our clients. By developing and working to a constantly evolving PR action plan, we put considered and effective strategies into place – tying your core messages to what’s going on in the world to make sure you look and stay relevant and get the results you deserve.

A summary of tactics in our PR programs:

  • Media liaison and media relations: Expert media liaison which builds rapport and opens the door to future media opportunities for your business.
  • Story angle pitching: Crafting and pitching unique story ideas to select media outlets and securing interview opportunities for your business.
  • News commentary: We are experts in looking beyond the obvious to find media opportunities other PR agencies may miss, and link your corporate messages with current news. Media releases: Developing and distributing media releases which tell your story and get cut-through with journalists.
  • Blogger and online influencer outreach: Bloggers are just as critical as journalists and we are experts at influencer outreach that engages with your target audience.
  • Copywriting and article development: Our strategic and creative wordsmiths write copy for both offline and online formats which have pitched to the media that matters. We have ghost-written and edited hundreds of articles for our clients that have been published in virtually every major daily newspaper, online site and trade publication.
  • Media connections: We have extensive media contacts and will help you navigate your way through interviews and increased exposure.
  • Integrated social media and public relations: They go hand in hand and we are experts at developing integrated programs that build reputation and drive business growth.

Attract the right attention to your brand.

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